What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest.

While your competitors might try improving the website experience, strengthen technology infrastructure and try complimenting their service with cutting edge technologies, you can do many of these with just one mobile application.

The website homepage is like the front cover of your company portfolio and when it comes to e-commerce, everyone will judge your book by its cover.

Let’s face it, almost any visitor entering your website would visit the homepage at least once. You have got to make the page elaborately interactive but also add the necessary elements that will help to enhance the business value of your website.

When was the last time you got constructive feedbacks about your marketing plans and actions?  How often do people around you suggest new marketing ideas that are worth implementing? Are your marketing inputs and actions limited to short boardroom meetings?

What if your customer or partner asks you about your marketing roadmap – both for short-term and long-term business goals? Do you have specialists that constantly evaluate your marketing actions against that of your competitors?

Do you think it’s time to upgrade your branding strategy? If you do, then keep reading as I am going to enlighten you about some new branding techniques that work.

Branding is everything

Replace the question “What is a brand” with “What’s not a brand.” Branding is ubiquitous. A brand can be anything and everything. Brand identity cannot be reduced to any particular aspect.

There are many marketing techniques that become all the rage for a while only to slip away into oblivion after a while. Then there are the few that stick, and become a mainstay in every professional’s marketing tool kit.

The Infographic is one technique that has definitely has stood out.

Now some may say that infographic are a content format and not a ‘technique’.