What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest.

While your competitors might try improving the website experience, strengthen technology infrastructure and try complimenting their service with cutting edge technologies, you can do many of these with just one mobile application.

The normal reaction after one checks his analytics dashboard and finds an inflow of traffic to his site is a gummy smile. The smile becomes broader when he finds a large percentage of the traffic is mobile.

In a previous article, I discussed mobile marketing in detail. Mobile marketing, when done correctly, brings traffic. Next, you need to think how you can utilize the traffic. For that, you need to follow several practices.

Penetrating into the mobile user-base is necessary for online marketing success. If you doubt this, even for a moment, then I suggest you check the latest surveys, reports and stat figures. They all point to the same thing - the mobile user-base has left desktop user-base way behind.

Traffic is the first thing that a digital marketer will analyze. Next, he/she devises a strategy to turn visitors into customers. The mobile web is monstrous in size due to the traffic it gets, and it offers opportunities to convert untargeted visitors to leads, and leads into sales.