Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature.
Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on May 20th, has garnered 160 million+ views, nearly 3 million reactions and 3.3 million shares. The user currently has 83K Facebook followers. If she can trigger such enormous engagement, imagine what top and mid-level brands can accomplish with Live.
Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced.
Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% of the mobile traffic and the rest 20% traffic is distributed among other apps. Brands are out of options when it comes to choosing an app for promotion.