Web Design Mistakes Every Startup Should Avoid
You have a startup and you want to do better with it. The first thing you need to do is connect with as many people as possible. And the best way to do it these days is surely to go online. So, you need to have a website, which will help you go beyond the ordinary limits. And to do that, you have to perform the initial steps. Apart from the content, which of course is extremely important, you will also have to design the website properly.
So, how are you planning to design your business website? Are you going to design it yourself? Or, are you going to hire some professional web designer? No matter what you do, you will have to be wary of a few startup web design mistakes.
What are those web design mistakes every startup entrepreneur should avoid?
Here’s a quick look at some of them.
A Large Number of Homepage Offerings
What are the services your website is going to offer?
There might be many. But are you offering all of them on the homepage itself?
There’s a common misconception that providing maximum offers on the homepage of a website helps and adds more value to the site. This, however, isn’t true. If a visitor to your website finds too many information on the homepage, it is likely to make him confused. If you are looking to make the most out of the traffic, then you should try to focus on a single thing.
What is the most important thing that your website offers?
Try to keep the homepage limited to only that offering. The results will be much more effective.
Too Much Time to Load
When you are designing your business website for the first time, you might feel the urge to communicate with the audience as much as possible. And at one go. But, unfortunately, it might not be the right idea. Because if you want to offer too many elements to the audience, you’ll have to include a lot of materials to the page. And it will make the page heavy. Going for a flash intro is going to cause a similar kind of problem as well. The result: your website’s pages won’t load fast enough. And it’ll be a test of patience of the visitor to your website. This will increase the bounce rate to a significant extent.
Contact Details Not Readily Available
The website visitor has checked your site and he’s interested in your offerings. He is now planning to connect with you to hire your services. But he can’t find the contact information.
This is a common problem found in the startup websites. The contact information is buried too deep inside the website. So, it is not easy for your potential customer to find the contact details from the website. As a result, you might end up losing a lead. Even asking the potential customers to fill up a form to connect with you might not be a good idea.
It is essential for you to provide the contact details in such a way that it is readily available. This is likely to increase your chances of getting a business manifold.
Not Making the Website Responsive
Responsive web design has been around for quite some time now and it has become almost synonymous with an advanced website. And this is not without any reason. These days, a large number of internet-friendly devices have surfaced. People are using these mobile devices on a large scale. Hence, it is important for website owners to ensure that their sites fit perfectly on those devices. And this is where responsive design becomes relevant. Even if the visitors use different browsers, the pages appear in a proper manner.
However, a lot of startup businesses ignore the necessity of a responsive website. As a result, they lose out on the potential customers whom they could’ve pitched properly with a responsive website.
Playing Too Much with the Typography
What typography are you using in your website?
Remember, these days, typography rules. Hence, it is extremely important to use the perfect fonts.
So, how should the fonts be like?
It is essential that the fonts are all easy to decipher.
It is graphical in nature, although not too informal.
A website is a must for a startup these days. But a lot of startups commit a few mistakes while designing these websites. It is essential to be aware of these mistakes and take the necessary steps to avoid these.
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Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends.