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Top 5 Tips to Design an Effective eCommerce Website

Do you own a business? Want to sell something? Then the internet surely seems to be the best place for that. In fact, the internet is often rightly dubbed as the largest marketplace. So, if you want to sell stuff, you need to have a proper presence on the internet. And if you have a retail business, you can sell your products and services directly through the internet. All you need is a good ecommerce website.

eCommerce is everywhere these days. Even Facebook has entered the world of ecommerce. So, it is essential to have an ecommerce website for your business as well. But if you are creating an ecommerce website, you will need to design it properly, keeping in mind a lot of things.

So, how should you design an ecommerce website?

These few steps will come in handy to ensure that your ecommerce website is efficient enough to drive your business.

Create the Navigation Properly

It is important to ensure that the visitors to your website are able to navigate through the website properly. You need to create the navigation of the website in such a way that the visitors never lose their way. For this, using the bread crumb navigation might be a great way. It will help the visitors to find the right route through your website after they land there through a search engine. No matter what kind of ecommerce website navigation you are creating, it is essential to keep it simple. Moreover, there should always be a way to return to the home page from every page of the ecommerce website.

Integrate Social Media

Social media is everywhere these days. And if you are planning online marketing, you just can't keep it out of your radar. It is a known fact that sharing the items that you have on your website on social media is going to help you find more number of purchasers. However, you need to be prudent while placing the social media buttons on your website. They need to be placed right at those places where the clicks are maximum.

Design Call to Action Buttons

If you are creating an ecommerce website, it is extremely important to have a proper call to action in it. You can create call to action buttons and place them in the right places in the website. They will come in handy when the visitors to your ecommerce website wants to buy a product. Moreover, these call to action buttons are going to help you reduce the abandonment of the purchasing process by the users to a great extent. They need to be at the right place, so that they are visible and are able to garner maximum clicks.

Add a Search Box

How many items are you going to sell through your ecommerce website?

The number might be high.

So, how are you planning to arrange the stuff on your website? Will the customers be able to find these objects without much hassle?

This is likely to play an extremely important role in deciding whether they will stay on your website for long or not. However, there is an easy process to enhance the usability. All you need is a search box to ensure that the visitors can find an item without any problem when they are looking for it in your online store.

Product Images should be Properly Provided

Even when a visitor to your website likes a product, he won't be convinced to buy it if he does not know about the product. Hence, almost every product on your website needs to have a proper overview. It should contain a number of clear pictures of the product from various angles and a description of the product. The images need to be integrated properly in the products page to ensure that the potential purchasers are attracted towards it. Moreover, the designer needs to provide the images in such a way that they are properly visible to the potential customers to influence their purchasing decision.

An ecommerce website for your business is as good as having a store. And with a large number of people preferring online shopping these days, it is almost imperative to have a robust online presence through an ecommerce website. It should be designed with the view of helping you stand out from the crowd. 

Image Courtesy: www.entrepreneur.com

Adam Frankel

Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends.

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