If you own a business, it is essential to create an online presence for it. There’s enough reason for that. Majority of the leads that your business is likely to get are expected to come online. And that’s not without any reason. There are over 3 billion internet users across the world. So, the internet is definitely the largest marketplace for your products and services. And you should go all out for online marketing.

So, to embrace online marketing, you need to have a website. But that’s just the basic requirement and only having it isn’t enough. You will need to complement the website with a well-planned marketing strategy. And to have maximum results, you have to include social media marketing in the plan too.

Create a Strong Social Media Presence

Having a presence on social media is almost imperative for online marketing these days. And it needs to be strong enough. Of course, you can’t create a presence on every social media platform. Do your research and find out, which one are going to be the most effective ones for your business. And check out the ones that are frequented by your target audience.

Integrate Social Media with the Website

So, have you created a proper presence on different social media platforms? Then it’s time you integrate that with your website as well. Ensure that the links of your social media platforms are there on your website too.

But how is this going to help?

Of course, this is likely to come in handy for your business in more ways than one. You can expect this step to play a major role in:

• driving conversation with the customers
• encouraging interaction
• helping you understand your target audience better

So, you will be able to understand the requirements of your target audience and plan your offerings accordingly to ensure that they like those.

But to integrate your website and the social media platforms, you can’t do without certain things. They are the social sharing buttons on the website.

So, you are planning to add a few social sharing buttons to your website.

You need to keep a few things in mind to maximize their impact.

Here’s a quick look at some of those things.

Find Out the Perfect Spot to Place the Buttons

This surely is one of the most important things that you need to do while adding a social media button on your website.

Know the sweet spot for your web page. It is essential to understand, which parts of the page are clicked most by the visitors. Usually they are the:

• bottom of the web page
• right and left sides of the content
• top right hand corner of the web page

If you place the social media buttons at these places, they are going to fetch you high number of shares and likes. Moreover, they will also drive lots of conversation on the social media platforms for your business. However, you need to keep the buttons above the fold of the page, as it drives interaction.

Add Buttons of Only a Selected Few

There are hundreds of social media platforms on the internet these days.

Are you planning to create your presence on all of them? Do you want to add the social media buttons of all those platforms on your website?

Then it is surely going to be one of the gravest mistakes you are committing.

Just select some of the social media platforms to establish a robust presence. These should be the ones liked by your potential customers. And once you have done that, add the social media buttons of only those platforms while you are designing the website for your business. It is likely to become an excellent marketing ploy.

Decide Between Widget and Button

When you are planning to integrate your online presence on social media and the website, you will have two options. You can add to the web page either a social media button or a widget.

So, which one should you go for?

Here's what you should check out before deciding.

The social media button sends the user to the social media platforms.

The user can follow the social media page from the website with the help of a widget, without being transferred there.

If you are planning to get social media buttons to your website, it is always a good idea to customize them. It helps to attract the attention of the users with ease. You can also make use of your website’s social feed. Together, all these will help you increase business interaction and thus, will have a positive impact on the revenues. 

Image Courtesy: smallbiztrends.com