5 Mistakes that Impact of Content Marketing Negatively
You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to concentrate properly on content marketing. And while you are doing that, you need to avoid a few amateurish content marketing mistakes to get the best results.
Here’s a quick look at some of the most common content marketing mistakes that can make even your most honest and outstanding efforts look ordinary.
Not Automating the Marketing Procedure
You have been into content marketing for quite some time. And you are still performing each and every step manually.
Well, that’s one of the major mistakes that you can commit. Marketing these days is not only about creativity that you can use in the copy. It’s more about spreading the word about it. And this involves a proper use of technology. When technology offers you a lot of tools for automating content marketing, especially for the social media websites, there’s no reason you should not make use of those. It ensures that you don’t have to think about posting regularly on social media, as the automation tool does it for you. And if you don’t adapt the social media automation tools, you’re sure to remain a step behind your competitors.
Not Balancing between Reader and Search Engine
When you are going for content marketing, you want the readers to go through your content. But for that, it is essential that they first discover those. This is where the necessity of keeping the content optimized for search engine becomes relevant. The more optimized your contents are for the search engine, the easier will it be for the readers to find them.
However, that’s not all. You need to write for the readers as well. Because if the readers don’t find the content to be good enough to read, they are not going to share it. And it will have a negative impact on your marketing process.
Focusing on Quantity Instead of Quality
How many contents are you composing on a daily basis?
Is this the first question that comes to your mind while thinking about content marketing?
Then you are surely going the wrong way!
While creating content, it is, no doubt, important to focus on quantity. But you can’t go on creating innumerable contents and ensure that all of them are of the highest quality. But to perform well with your content, quality has to be the most important aspect.
So, how can you create quality content?
There are a few easy ways. You need to:
- select a topic that’s in trend
- make the content unique
- use proper keywords, but avoid stuffing them too much
Once you create high-quality content that readers love, they are sure to share it themselves, thus giving your content a wider reach.
Not Focusing on Marketing
You have created a great content. You have selected a topic that’s in-vogue. You’ve also ensured that what you’ve written is unique. Yet, you find that no one is reading your content.
Why does this happen? This must be the question that’s bothering you.
Now, ask yourself another question: have you done anything special to ensure that people can find your content easily? In short, have you focused properly on the marketing aspect?
Remember, content marketing has two distinct parts. While most people focus more on the creation of the content, the marketing aspect is equally important, if not more. So, it is essential for you to spread the word about your content. You have to post it on a reputed blog and share it across social media to catch the attention of your target audience.
Giving It up Midway
What’s your primary target when you are going for content marketing?
Of course, to increase traffic to your website and enhance profit. But are you looking forward to become rich within a week or a month?
This is something impossible. Content marketing usually gives results on a long term. So, you will need to continue pursuing the activities consistently.
However, it has been observed that as content marketing does not offer much result in the short term. So, if you want to give it up only because it’s not helping you to increase the profits significantly within a week, that’s going to be a major mistake.
If you are engaging in content marketing, it is essential to avoid these few mistakes to get the best results.
Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends.