Planning a website for your retail business? For any retail business, the website needs to be an ecommerce one. You can place a large number of items on the ecommerce site. It will drive the sales of the products to a great extent. But you need to keep an important thing in mind. There are a large number of ecommerce websites on the internet. And many of them surely offer the same things that you do. So, the competition is high. But you need to ensure that the visitors select your website for purchasing stuff. Moreover, you also need to increase traffic to your ecommerce website for that.

How can you do that?

To ensure that maximum number of visitors are purchasing from your website, it is important that your ecommerce website acquires more number of visitors than the others. And for this, the site needs to appear at the top of the search results for certain relevant keywords.

But it won’t happen out of nowhere. You need to work on that.

You have to make the ecommerce website search engine optimized to bring it to the top of the keyword search results.

You can try to optimize your ecommerce website for search engines. But make sure you do not commit a few common mistakes.

Here are some of the pitfalls that you need to be wary of while performing the search engine optimization for your website.

No Image of the Product on the Website

You have an ecommerce website, which do not have any image.

So, you just can’t expect the website to perform properly. It is definitely going to fail. It is true that a large number of people these days prefer to purchase products online. But this statistics is also not going to help your cause if you do not have any image of the products on your ecommerce website. Remember, even if they are not able to touch it, they would like to have a look at the image of the product before purchasing it. And with time, the traffic is going to dwindle. Moreover, you won’t have any traffic from image search as well. So, not including a product photograph is sure to impact the performance of the website negatively in terms of search engine optimization.

Lack of Proper Product Descriptions

You might have added a large number of products. There are some amazing images of the products on the website as well. So, you expect that the customers are going to purchase from your website. But that's not happening.

What is the reason behind it?

Just check one thing: have you added enough product descriptions?

It is almost imperative for any ecommerce website to have product description. And it needs to have every specification about the product. Only then you can expect to attract the attention of the customers. But make sure you are not copying the product descriptions from other websites, as it might have a negative impact in terms of SEO on your website.

Absence of Product Reviews

If you want to sell your products through your ecommerce website, just the descriptions won’t do. it is essential to have a few reviews on the site. And you need to ensure that the reviews are primarily positive. If there is any negative review about your products, you need to deal with that prudently to minimize its impact on your business.

Reviews can help your site in a number of ways.

• They increase the credibility of your website among the target audience.
• They provide your website with unique, user-generated content. This has high value in terms of SEO for your website.
• They ensure that your products will be shown in the search engine results for keywords that include 'review' in addition to the product names.

Absence of these product reviews can impact your ecommerce website in a negative manner in terms of search engine optimization. So, try to garner a few proper product reviews to increase your business to a great extent through your ecommerce website.

Creating an ecommerce website can be one of the best ways to expand your retail business. It can be your platform to reach out to millions of people with your product. But ensure that you are not committing any of these ecommerce SEO mistakes to get the best results.

Image Courtesy: twitter.com