Socialized and optimized online content is crucial to reach the information-hungry and multi-tasking audiences who are bombarded by new messages every day. Earlier, organic search had been the prime focus for most online marketers. The idea here was that you will be:
- Creating good content for the targeted audience.
- Posting it on the blog.
- Optimizing it following the best SEO practices.
And you will do all these with the hope that people will find it through Google and other search engines.
Of all the internet marketing quotes, which are gunning for registering themselves in the list of cliches, the most familiar one is - Content Marketing is the Future of SEO.
It’s not to suggest that this quote tells us something that is not the case but to consider this quote as a truism only means we need to explore new dimensions of content marketing.
One aspect of content marketing, which has been gaining some traction lately, is common sense content. For starters, common sense content steers itself totally clear of a jargonish approach. It relies on simple and easily graspable expressions, doesn’t stress too much on technicalities, rather elucidates everything in a lucid manner, so ordinary users could get a hang.