The website homepage is like the front cover of your company portfolio and when it comes to e-commerce, everyone will judge your book by its cover.

Let’s face it, almost any visitor entering your website would visit the homepage at least once. You have got to make the page elaborately interactive but also add the necessary elements that will help to enhance the business value of your website.

For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate.

Conversion rate optimization may be difficult, but not impossible. A lot depends on the signup form. If the signup form looks appealing, assures privacy and informative, then visitors will be prompted to fill it out. Hence, optimizing the signup form means optimizing the conversion rate.

It’s 2016 and web marketers are examining through new trends to decide which ones to pick up. Yesteryear’s top design trends are no longer useful in bringing an outstanding return on investment and new trends are the need of the hour.

In 2016, design and SEO are essentially linked. Design begets SEO. A website with an attractive layout and smooth navigation items has better chances to capture a lead than a site with unattractive layout. Top design trends for this year are

You have started designing your website. You have a proper structure of the site. You have all the content. Now is the time to lay them out. And, despite being a trained designer, you tend to falter at this moment. You are not confident about which font you should choose for the site. But this is an extremely important thing and you need to zero in on the perfect font. It’s not an easy thing to do. You will need to keep a lot of things in mind while choosing the fonts of your website. And a few expert tips can come in really handy for such a situation.

When you own a business these days, it's kind of imperative to have a web presence. And the best way to establish it is to have a website. Because it is one of the most important platforms that can help you focus diligently on a major thing - converting website visitors into customers.

But how can you achieve this?