Frankel Interactive

5 Ways Content Marketing is Gradually Encapsulating SEO

Adam Frankel — 2016-04-19

It’s no secret that content marketing has penetrated deeper into SEO.

But how deep?

That we’ll explore in this article. After reading it, you can review your site and verify if on-page best practices have been followed and decide whether any changes are required.

Here’s how quality content is changing each aspect of SEO:

Link building

The number of links is no longer important. The quality of links is all that matters now. The recommended approach is having top-quality links pointing to your site.

What does top-quality mean?

Top quality means the links are coming from sites that get sufficient number of visits and page views, rank top on Google against certain keywords, have volumes of user-friendly content on them and have high domain authority and PageRank (PR).

Obtaining these links means your content must be of quality and contain relevant information. The high value sites have achieved their rankings for a reason, and as such they only post high quality content. To do otherwise would be detrimental to their success. Google values such links, so do users sifting through search results, as such contents answer many of their questions and/or provides the accurate information they were seeking.

There’s no recommended method of link building other than the process described above, which basically implys that content marketing is now the only legitimate way to build links.

Social SEO

This is a fusion between social media and SEO. Search and social optimization have been blending for a while now, and now social SEO is a phenomenon. The best part that I love about it (And I am sure you’ll love it too) is it reduces the workload as doing SEO and social media marketing separately is time-consuming and resource-intensive.

Content marketing plays a huge role in social SEO. For example, Facebook posts initially tended to be on the shorter side. But more recently you’ll notice many FB posts that are quite long. Some of them are stories, some are riddles, some are personal memoirs. See the one below:

It’s a short story posted by a Facebook user. When a brand posts such stories from its Facebook page, it notices a sharp rise in user engagement. A clever marketer can even embed links in those stories.

Then there’s YouTube, the default platform for video marketing. YouTube can send enough traffic to a site and help it secure a top rank. It has been said that a comprehensive marketing plan across different social channels can save a marketer from spending thousands on SEO because Google adores links on social networks, especially if the posts containing those links register engagement.

Keyword optimization

Gone are the days when repeating a keyword a few times in the article and keeping to a fixed percentage of ‘density’ was considered as a keyword optimization technique. But now the definition of keyword optimization has changed.

This is perhaps one of the very few areas that have undergone wholesale changes over the last couple of years. In 2016, keyword optimization leans on content marketing because otherwise the requirements put forth by Hummingbird and Pigeon updates cannot be met.

What are the requirements?

Adding semantic modifications
Highlighting Local keywords
Adding long tail keywords

Let’s say the original keyword is “Car repair services.” Its semantic variation would be “Auto repair shop.” Given the location of the business is Milwaukie, Wisconsin, the local keyword would be “Auto repair shop Milwaukie” or Car repair service Milwaukie.”

The last two keywords are long-tail as well. If you need one that’s even longer, then here’s one - “Auto problems repair shop in Milwaukie.” Only content marketers can bring so many variations of a keyword in an article.

Interlinking

Interlinking is more important for a site than links coming from other websites. Interlinking increases the PageRank (PR) of a site (Even though some hold PR is not important), it also decreases bounce rate and increase conversion rate.

Interlinking also helps content marketers project themselves as thought leaders because all the articles that are linked with each other have a thematic closeness and the readers get to read the previous articles of the author on the similar or related areas.

Some advice that an online marketer needs to follow are not making the template in Java or Flash as search engine bots can’t crawl those links and have breadcrumb navigation as it divides the content on the site into categories and subcategories. Through breadcrumb, content marketers can create content hierarchy, which is more important than technical hierarchy.

Image optimization

Image optimization best practices involve following content marketing guidelines. Local businesses can optimize the ALT tags for company logo and other brand images and come on Google’s ranking. It’s easier for them.

Before I explain why it’s easier for them, let me describe how content marketing overlaps with image optimization:

All images on the web are indexed by Google and the respective keywords that Google picks are actually the ALT tags, which means experimenting with ALT tags may bring a difference in ranking. Queries put by users in the image search are longer than standard search queries, meaning long-tail keywords are ideal to be used as ALT tags.

Now back to the question that I’ve raised. How content marketing is making it easy for local businesses to optimize images? When local businesses include their locations in the ALT tag, the odds of being picked by Google drastically goes up. Again, the inclusion should look natural and content marketing comes in useful for that.

Conclusion

Content marketing will play an even bigger role for SEO in the future. It’s difficult to predict how the future would be like (Still we’ll try that some other time) but understanding the five ways discussed here through which content marketing is encapsulating SEO may help you stay prepared for that day.

Image Courtesy: negativespace.co

The Possible Impacts of Panda Becoming a Core Google Algorithm

Adam Frankel — 2016-04-08

A big change has taken place in the beginning of this year - Google made Panda its core ranking algorithm. Because it was reported by people credible enough and claiming they got the news from Google itself, we had to believe them.

Among the sources who reported it, Barry Schwartz of Search Engine Land was one. Another was Jennifer Slegg of Thesempost. Gary Illyes validated what the latter wrote in her article and confirmed that he gave her tips.

What does Google baking in Panda as its core algorithm imply?

SEO providers are scared

They are scared for obvious reasons. Getting hit by Panda implies a site losing its ranking and all the hard work put behind it producing zero output. Panda recovery has been difficult so far because Panda was a separate algorithm. The timeline of Panda hitting a site and the impact on it were used as clues by the SEOs for recovery.

But because Panda is a part of Google’s core ranking algorithm now, marketers won’t know anything about its future updates. Panda may hit their sites and throw a wrench into their plans and they won’t have a clue how to recover from it.

Real-time update

There was a rumor that Panda will be made real-time by Google. Gary Illyes, however, made sure that Panda won’t be real time; this means Google won’t check a site’s content volume and quality in real time. The webmaster won’t receive any update from Google in real time either.

When Search Engine Land reported the Panda 4.2 release last July, Panda’s extreme slow nature was highlighted. Some webmasters mistakenly thought Panda to be real-time due to the slow rollout. But as Illyes has conveyed Google’s official statement, it’s clear that Panda will behave like a standard Google algorithm, giving webmasters no hint of Google is up to.

A regular update

Panda may not be real-time, but Illyes indicated it’d be regular. The following is what he said from a hangout session:

“It’s something where we try to look at the quality of the website and understand which ones are higher quality, which ones in general are lower quality and take that into account when ranking the site. This is essentially just a way of making those updates a little [bit] faster, a little bit more regular.”

This announcement can steal an SEO provider’s good nights sleep because Panda is already dreaded in the webmaster circle. If it becomes regular, then they will always feel Google is breathing down on their necks.

To understand Panda’s behavior (in the future), webmasters need observable patterns. The problem is there are not many of them. There are only a

Very few patterns

Searchmetrics collected data to analyze changes in Google’s search results and noticed that the top 100 websites have either had an improved visibility or negative change in their visibility after Google released a core ranking algorithm update, shortly before announcing Panda’s inclusion.

Two patterns observed by the analysts at Searchmetrics are:

Use of brand keywords may invite penalty
A searcher’s intent is the priority

Most importantly, Google is not sparing anyone this time. Some top content publishing websites like ArsTechnica.com, Economist.com and FastCompany.com have lost their ranking. The pages that got hit were mostly the old ones.

As for preferring searcher’s intent over content, here’s an excellent resource explaining how search queries are processed by Google that falls in line with Searchmetrics’s findings.

The dodging weapon

Both patterns point at the same thing - content quality. Quality content is the only weapon that can help a marketer dodge a penalty from Google. Following quality content guidelines keeping the patterns mentioned above in the hindsight is not difficult at all.

For a marketer (especially a B2B marketer), writing lengthy content is somewhat imperative because studies have found that articles that are more than 1000 words long are read by a large number of readers and get plenty of shares on social channels; both qualify as yardsticks using which Google determines content quality.

Adding images (relevant), graphs and pie charts to the article helps. Images and graphs give the feel that the article is well-researched. The content must be opinionated. If the author doesn’t share his opinion, his analysis, no matter how in-depth the rest of the content, it will not impress the readers. An opinion, at the end of an analysis is like dessert after a meal.

Do experiment

The best thing about content is it gives you ample opportunities to experiment.

You should experiment, of course, by the book and see the changes in ranking for your site.

If the changes are for better results, turn them into rules-to-be-followed. Such an approach helps to devise customized content strategies.

Image Courtesy: pixabay.com

Six Online Tools to Help You Create Better Quality Content

Adam Frankel — 2016-03-07

The importance of content is rising, so is the demand for content-based tools. True, writing is all about creativity, but in the digital world, readability matters more than creativity.

Those who write for the web cannot shut themselves from the outside world and devote their time in writing. That’s because the purpose of writing is to promote brands. They frame their content in accordance with brand promotion strategies.

Online (and some offline) tools and platforms assist them in doing this. The most useful of them are:

Grammarly

Even a few days back, Grammarly had two versions: one free with limited features and another paid. But now the former version is disabled. When active, the free version offered a dashboard where content can be typed or pasted. The grammar checking was automatic.

There are multiple paid versions, which not only check the spelling and basic grammar, but also look for advanced errors. For those who are professional writers such as bloggers or freelance journalists, Grammarly is a must have tool.

Feedly

We know what happened with Google Reader. It was terminated by Google on 1st July, 2013. Since Google Reader didn’t have any comparable alternative, RSS feed options narrowed down for most readers. That’s when Feedly appeared to fill this gap. Currently there are 7 million subscribers, who use it.

It has a very simplistic interface and it allowed subscribers to add their favorite YouTube channels alongside blogs. Not only individual users but enterprises can also use Feedly. They can add feeds from internal publications of their companies and get access to private content, whose availability is restricted.

Trello

You are bound to fall in love with Trello once you use it. First off, Trello is completely free, which is a lofty proposition in itself considering the paucity of free tools that work. Second, Trello is Pinterest for content. Cards are like Pins. You can manage your ideas, the to-do list, what you are doing and what you’ve done already.

Trello is ideal for a large team to work. If used in a company environment, Trello can lower cost and allow for better communication. It disgorges the feel of a social network as you can see all members and their activities in the right navigation. The vote feature resembles Facebook like, except it’s not purposeless. It informs whether the work is going on the right direction.

LinkedIn Pulse

Pulse was a RSS feed collecting tool. It allowed users to curate content before LinkedIn acquired it. After the acquisition, LinkedIn made slight adjustments to it and now Pulse is a content recommendation platform combined with a publishing dashboard.

To access Pulse, you have to sign in to LinkedIn. After you sign in, Pulse will show you a list of titles in your news feed in the left navigation of the screen. A text editor will occupy the 70% of the screen where you can write content and publish within LinkedIn.

Titles which appear on the left side of the screen come from industry experts and recommended to a user based on his professional status, the industry he belongs and demographic details. Most use LinkedIn Pulse for professional purposes. A tiny section uses it to share their opinion with others. Pulse facilitates content-driven engagement.

Copyscape

This tool is used by professionals. Quality content is unanimously the most potent game-changer in the internet marketing industry. Originality is a basic requirement for quality content. Copied content hurts the content provider’s reputation and invites penalty from search engines.

Copyscape reviews content and gives its feedback as to whether the content is unique or not. Though there are many other tools that serve the same purpose, Copyscape is presumably the best. Once a content gets certified by CopyScape as an original content, it’s uniqueness cannot be doubted. It’s a paid tool and that’s quite obvious considering the scale in which professionals all around the world use it.

Evernote

This tools help you organize your work. You can create one or more notes, organize them and put them in an archive where you can check them later. Evernote is cross-platform, meaning you can access it from desktop devices and also from handheld devices.

The tool has a simple and uncomplicated interface. It has a free version as well as a paid version. Whether you are an individual or a large business, you can use Evernote to systematize your work.

Use them

The six tools discussed here can help you craft quality content in a short time. Oftentimes, extra work eats up the time and content developers fear that the deadline is nearing while their copies are not yet ready. The six tools mentioned here in this article can save you from such worries.

Image Courtesy: techcrunch.com

5 Mistakes that Impact of Content Marketing Negatively

Adam Frankel — 2016-02-19

You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to concentrate properly on content marketing. And while you are doing that, you need to avoid a few amateurish content marketing mistakes to get the best results.

Here’s a quick look at some of the most common content marketing mistakes that can make even your most honest and outstanding efforts look ordinary.

Not Automating the Marketing Procedure

You have been into content marketing for quite some time. And you are still performing each and every step manually.

Well, that’s one of the major mistakes that you can commit. Marketing these days is not only about creativity that you can use in the copy. It’s more about spreading the word about it. And this involves a proper use of technology. When technology offers you a lot of tools for automating content marketing, especially for the social media websites, there’s no reason you should not make use of those. It ensures that you don’t have to think about posting regularly on social media, as the automation tool does it for you. And if you don’t adapt the social media automation tools, you’re sure to remain a step behind your competitors.

Not Balancing between Reader and Search Engine

When you are going for content marketing, you want the readers to go through your content. But for that, it is essential that they first discover those. This is where the necessity of keeping the content optimized for search engine becomes relevant. The more optimized your contents are for the search engine, the easier will it be for the readers to find them.

However, that’s not all. You need to write for the readers as well. Because if the readers don’t find the content to be good enough to read, they are not going to share it. And it will have a negative impact on your marketing process.

Focusing on Quantity Instead of Quality

How many contents are you composing on a daily basis?

Is this the first question that comes to your mind while thinking about content marketing?

Then you are surely going the wrong way!

While creating content, it is, no doubt, important to focus on quantity. But you can’t go on creating innumerable contents and ensure that all of them are of the highest quality. But to perform well with your content, quality has to be the most important aspect.

So, how can you create quality content?

There are a few easy ways. You need to:

select a topic that’s in trend
make the content unique
use proper keywords, but avoid stuffing them too much

Once you create high-quality content that readers love, they are sure to share it themselves, thus giving your content a wider reach.

Not Focusing on Marketing

You have created a great content. You have selected a topic that’s in-vogue. You’ve also ensured that what you’ve written is unique. Yet, you find that no one is reading your content.

Why does this happen? This must be the question that’s bothering you.

Now, ask yourself another question: have you done anything special to ensure that people can find your content easily? In short, have you focused properly on the marketing aspect?

Remember, content marketing has two distinct parts. While most people focus more on the creation of the content, the marketing aspect is equally important, if not more. So, it is essential for you to spread the word about your content. You have to post it on a reputed blog and share it across social media to catch the attention of your target audience.

Giving It up Midway

What’s your primary target when you are going for content marketing?

Of course, to increase traffic to your website and enhance profit. But are you looking forward to become rich within a week or a month?

This is something impossible. Content marketing usually gives results on a long term. So, you will need to continue pursuing the activities consistently.

However, it has been observed that as content marketing does not offer much result in the short term. So, if you want to give it up only because it’s not helping you to increase the profits significantly within a week, that’s going to be a major mistake.

If you are engaging in content marketing, it is essential to avoid these few mistakes to get the best results.

Tips to Become a Successful Blogger to get Better SEO Results

Adam Frankel — 2016-02-15

The new age SEO techniques have made blogging the most viable practice for online promotion. But blogging is anyone’s cup of tea these days. It takes less than an hour to set up a blog and start feeding it content. This reminds us of an old saying that says the easy routes never take one to success, which means when blogging, the blogger should never prioritize quantity, he should prioritize quality instead.

More so, selecting quality over quantity was optional few years ago, but not anymore because the recent updates by Google have made it compulsory for a site to maintain the quality of its content. The updates compel a site to improve its content quality so it ranks better on the search engine result pages. Unless a site has top quality content, it cannot expect a handsome amount of traffic.

Whether you are a wannabe blogger or a seasoned one, the tips that we are going to discuss in this article, are important for you to conceptualize. The first important blogging idea is

Offering takeaways

Think from a reader’s point of view. Why would he come to your site if there’s nothing worthwhile for him. You need to offer him some takeaways so coming to your site and spending time on it become memorable for the readers. What type of takeaway you are going to offer users is totally up to you, just make sure it draws their interest. You can even partner with other sites, which offer takeaways to readers, so your site traffic steadily increases.

Blogging tours

This is a relatively new concept in blogging. Many are familiar with book blog tour, which is a marketing strategy enabling the author of a book to promote his book without having to physically travel. The author roams across blogs to popularize his book. This model is highly useful for readers because they become familiar with new authors and their works. The blog owner only needs to invite an author to his blog and announce it, so users come to know about it. For a better publicity of the author and his blog, he can take an interview of the author and publicizes it.

Questions and answers

The success in blogging and resulting SEO success largely depend on how best the blogger can entice the readers. One surefire way to attract readers is anticipating the probable questions that they might ask and then providing the answers. This time again, the blogger needs to think from the point of view of a reader. He needs to speculate what sorts of questions an average reader might ask. Next, he needs to do a sumptuous research to find the answer to the speculated question. This strategy not only helps him carve out a reader base but also earns him respect among the readers.

Interaction and engagement

Interaction is helpful for a blog. The fact that readers are interacting with the author of the blog implies they are visiting the site on a regular basis and reading the posts with minute attention. In today’s digital era, the interaction model has drastically changed. When a reader likes a post, he expresses his opinion on it in the trailing comments. The blogger shouldn’t ignore this and reply to each and every comment. This is how he could appear responsive to the readers and assure engagement. Steady interaction between the blogger and the readers guarantee engagement, which helps a site build a solid base among the readers.

Define blogging success

Nine out of ten bloggers won’t understand its importance, but defining success is essential for bloggers. What does the phrase “success in blogging” mean? Getting visitors and earning money from ads don’t qualify as blogging success. The term has a much graver implication, which bloggers need to understand. You are a successful blogger when you satisfy all the conditions mentioned above. In other words, a blogger is successful when he becomes a brand. After you get success as a blogger, readers won’t come to your site through search engines or through referral links, they’ll have it bookmarked and visit directly.

Blogging is now inherently linked to SEO. A high-traffic blog can not only generate satisfactory results in terms of SEO but it can also help the blogger becoming a brand. So shrug off the misconception that blogging is a waste of time. Use it for better SEO.

Image Courtesy: www.techbucket.org

Blend Search and Social Optimization to Promote Content

Adam Frankel — 2015-11-11

Socialized and optimized online content is crucial to reach the information-hungry and multi-tasking audiences who are bombarded by new messages every day. Earlier, organic search had been the prime focus for most online marketers. The idea here was that you will be:

Creating good content for the targeted audience.
Posting it on the blog.
Optimizing it following the best SEO practices.

And you will do all these with the hope that people will find it through Google and other search engines.

Content creation was actually central to SEO. It still remains so. But along with it, today, to acquire prominence in the search and social web, one must understand the best of each discipline as well as the way to put it together.

While SEO delivers informative answers to the buyers at the requisite moment, social media provides a way to engage as well as connect. Both rely upon content to achieve success. Though most marketers debate what comes first - content, SEO, or social media - the most practical approach here lies in using the tactics essential to cater to the needs of the targeted customers.

SEO and Its Altered Landscape

Though SEO was enough to lead online marketing performance traditionally, the search engine updates like Panda for addressing quality content needs and the surging popularity of the social networks have changed the SEO landscape completely.

You can think of SEO in a different way. If content marketing is the sandwich, SEO is the mayonnaise. It touches almost everything and enhances the overall flavor of the sandwich; though on its own, it is not at all appetizing.

The SEO practitioners chiefly focus upon content creation to attract links. It reminds of the time when brands made use of media and social networks to attract links and attention, rather than creating true relationship, or inspiring referrals and transactions. Understanding the difference between meaningful outcome and mechanical tactics aids in creating a distinction, especially when hiring the content marketing professionals.

Social vs. SEO-focused Online Marketing

Specific needs decide whether an agency is to be hired with roots in social or someone with roots in search. So, what are the aspects that companies will be looking for while considering content marketing hires?

Content Marketing Focused on SEO

Tactical approach where more content ensures better search presence
Keyword-managed content plan
Constant cycle of performance improvement through usage of search analytics
Link building, content promotion, and social promotion
Good SEO necessitates better user experience
Performance focused on search KPI and conversion

Content Marketing Focused on Social Media

Topics that focus upon messaging and brands
Content in the guise of blog posts, status updates, and image tiles
Social monitoring surfacing new and real-time content opportunity
Performance based on engagement and views

Social Media Drives in More Traffic, Rendering Search Engines Useless

An article in Marketing Land points out that the social media sites are driving in more traffic while the search engines become useless. While social shares doubled recently, those of search shrunk by close to one-third, judging by the figures available from September 2013 to September 2014.

One of the best ways to increase brand visibility online is by producing good content and featuring them as the primary element in digital marketing strategy. Nowadays, it is not enough to just frame a write up and wait for people to stumble upon it. With so many available options, it is crucial to promote content, extending reach through as many channels as possible.

Social media helps with the promotion.

As soon as content is posted on these networks, new routes like small online referrals are created to find a website. This is a part of inbound marketing, which is chiefly about drawing people rather than blasting out messages through traditional outbound methods. The idea here is to encourage people to visit a given website by offering something valuable, like great content on topics they may be interested in. When content is being promoted through email, social network, or other notification systems, the message here is chiefly making individuals aware of information rather than making an attempt to sell things.

Which One?

So, where should you focus your efforts on? Search or social?

The answer is - both. If a good content marketing strategy is launched and then promoted through social media, the overall search engine optimization strategy is served as well. This is because SEO chiefly concerns itself with generation of inbound traffic to website. It is better to have more sources or sites linking to your website. Just remember that online marketing is actually an integrated and a multi-channel exercise. It is impossible to be done just by blogging or posting things on Facebook. In the ever shifting world of internet, you need to do several things apart from coming with a pretty looking optimized website. Though this may appear somewhat daunting, it is a judicious enterprise when a good plan is coupled with a perfect marketing partner.

Image Courtesy: www.victorytricks.com

4 Common Sense Content and How they Assist Inbound Marketing

Adam Frankel — 2015-10-28

Of all the internet marketing quotes, which are gunning for registering themselves in the list of cliches, the most familiar one is - Content Marketing is the Future of SEO.

It’s not to suggest that this quote tells us something that is not the case but to consider this quote as a truism only means we need to explore new dimensions of content marketing.

One aspect of content marketing, which has been gaining some traction lately, is common sense content. For starters, common sense content steers itself totally clear of a jargonish approach. It relies on simple and easily graspable expressions, doesn’t stress too much on technicalities, rather elucidates everything in a lucid manner, so ordinary users could get a hang.

The digital marketing world is yet to get a full grasp of the importance of common sense content for inbound marketing. To leverage them, we’ll cite some examples of such content in this article and explain how they affect inbound marketing.

Do’s and don’ts

The do’s and don’ts are relevant when a user learns something new or when he pursues a thorough understanding of something hands-on. Do’s and don’ts are a perfect example of common sense content, and they can aid inbound marketing.

Why they qualify as common sense content? That’s because getting a grasp of what to do and what not to doesn’t require too much grey matter.

How it facilitates inbound marketing? When someone goes through a list of all the do’s or all the don’ts, he gets new information and assigns credibility to the source of the information. Such hard earned credibility paves way for the authenticity of the source.

The FAQ page

The FAQ page is a rich source of information. After surfing through the pages of a website, a user may feel the need to ask some questions. A FAQ page can provide him with answers to those questions.

Why it qualifies as common sense content? A FAQ page is common sense content because whatever it says is very easy to understand and relevant to a user’s queries.

How can it facilitate inbound marketing? In more ways than one actually. First of all, the FAQ page can have links that take users to other pages on the site; this could account for less bounce rate and better ROI. The FAQ page can also enlighten the visitors and ensure they’d become more informed. These ways, the page can pad out the authenticity of a website.

Case studies

Case studies are important. They reflect a company’s approach. A client wants to make sure the service providing company hired by him can deliver quality performance. A case study on the site informs prospective clients how the company that it is going to hire will handle all the works.

Why case studies are common sense content? Case studies appeal to common sense because they break the entire scope of the work down to four smaller segments; problem, solution, delivery and result. A case study doesn’t harp on technicalities so clients, who are not savvy with them, couldn’t fathom what’s actually on the offering, nor it functions as the promotional face of the company.

Instead, it simplifies things. Common sense is all about simplicity, and so case studies qualify as common sense content.

How case studies suffice to inbound marketing? A case study does the marketing job in a very subtle way. It bases itself on an objective approach. The clients are never persuaded to hire a company, rather they are being told what are the advantages of hiring a particular company. The approach is subtle yet effective.

Reviews

Review type content are incredibly popular. The spread of brand-consciousness has made customers aware and informed. Before purchasing a product or a service, they do whatever they can to make sure the product/service is worth paying out money for. If honest reviews by non-paid writer on reputed blogs recommend the product, only then, they head off with the purchasing decision.

Why reviews are common sense content? Because a review wraps an analysis up with an opinion, even if the reader doesn’t understand the analysis, he still fathoms the opinion of the reviewer and makes a decision regarding whether to buy the product or not.

How reviews aid inbound marketing? Reviews deal with products and services. If the reviewer/s could earn credibility, then it becomes easy for him to highlight a particular product or a service, thereby promote it. Nevertheless, the promotion must be in the garb of recommendation.

The four types of common sense content discussed in this article have already captured the attention of marketers. In future, inbound marketing will become more dependent on them.

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